How to Sell Locally for Faster Sales (2022 Guide)

by Rebekah Pierce

Updated

If you’re looking for a way to sell your items quickly and easily, then selling them locally is the best option. You can advertise them in classified ads, or post flyers in your neighborhood. 

But you might be wondering how to sell locally, especially if this is something you’ve never done before. 

While there is no single best way to sell things locally, there are all sorts of tips and tricks you can try. Keep reading to learn more!

Price Accurately – But Be Prepared to Negotiate

When selling items locally, it’s important to price accurately – but be prepared to negotiate. 

The first step is to research the value of your item. Check online classifieds, auction sites, and these sites to sell stuff to get an idea of what similar items are selling for. 

Once you have a general idea, set your price slightly lower to leave room for negotiation. 

When meeting with potential buyers, be polite and flexible. If they offer less than your asking price, counter with a fair compromise.

When you’re selling items locally, whether to a local brick and mortar store such as selling to pawn shops or via an online platform like Craigslist, there are pros and cons with each.

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Remember, in most cases, the goal is to sell the item, not to make a massive profit. So, be prepared to negotiate if you want to make money selling locally.

selling-locally-pros-and-cons

Trend on the Rise

When Facebook Marketplace first started, it had only 50 million users. As of 2015, that number more than quadrupled to 450 million users – and has only grown since then. Clearly, people are interested in buying things locally. Even if you don’t use Facebook Marketplace, there are plenty of ways to sell items without having to ship.

Set Realistic Expectations

When you are selling items locally, it is important to set realistic expectations in terms of pricing and timeframe. 

Again, if you want to make money selling locally, research similar items that have recently sold in your area to get an idea of what buyers are willing to pay and to find out what the profitable items to resell are in your area.

One way to figure out how much to charge is to research the prices of similar items. This can be done easily online by searching for the item on sites like eBay or Amazon. 

Pay attention to the prices of both new and used items, as well as any shipping costs that may be applicable. 

You should also look at the prices charged by brick-and-mortar stores, if relevant. Once you have a good idea of the going rate, you can set your price accordingly.

Also, think about how quickly you need or want to sell the item – if you are in a hurry, you may need to lower your price slightly to attract buyers. 

Tactic for Success

When you’re selling your items, it’s important to keep in mind that people are looking for a good deal. A good tactic is to start high and then be willing to negotiate down to a lower price. This way, you’ll still make a profit while giving the buyer the impression that they’re getting a good deal.

Use Quality Photos and a Good Description

coffee-table-selling-details

When selling items locally, it is important to use quality photos and a good description. This will help potential buyers to understand what they are looking at and give them an idea of what they can expect.

For example, if you are selling a piece of furniture, provide a clear photo that shows the item from all sides. 

In the description, include information on the dimensions, material, and any other relevant details. If the item is used, be sure to mention any wear and tear. 

Here are some other tips: 

  • Take Measurements Be specific so people aren’t surprised at an item’s size in person.
  • Try Using Keywords – Choose keywords that describe the item well, like its colors.
  • Use Vivid Details – Paint a picture of the item with information about style, fabric, etc.
  • Disclose All Flaws – Be upfront about damage or wear and tear so there are no surprises. 

If online listings aren’t for you, you can check out other methods, including selling stuff to Plato’s Closet or selling at flea markets.

Tactic for Success:

Make sure that the item is well lit and in focus. This will help potential buyers get a clear idea of what they are looking at. Take advantage of natural light. Whenever possible, open up windows and shoot near an outside door to get the best lighting. Use a simple background if you can, too.

Find the Right Platform

There are a few things to keep in mind when choosing the right platform for selling items locally. 

First, consider what kinds of items you will be selling. 

If you have large or heavy items, you may want to choose a platform that allows you to meet buyers in person so that you don’t have to worry about shipping. Most local sales platforms allow this. 

Another thing to consider is whether you want to be able to connect with local buyers only or if you’re open to shipping items further away. 

flea-market-nearby

Facebook Marketplace and Craigslist both allow you to specify your location, making them good choices if you only want to sell locally.

Finally, think about how much time and effort you’re willing to put into setting up and managing your shop. Facebook Marketplace and Craigslist are fairly easy to use and don’t require much upkeep.

Craigslist

When it comes to selling items locally, Craigslist is often the first site that comes to mind. And for good reason – Craigslist is one of the most popular classifieds sites on the internet, with millions of users worldwide. 

But what are the benefits of using Craigslist to sell items locally? First and foremost, it’s free to list items on Craigslist. This is a major advantage over other classifieds sites, which typically charge a listing fee. 

selling-pool-table-on-craigslist

Second, Craigslist offers a large audience of potential buyers. Because it’s such a popular site, there’s a good chance that your item will be seen by many people. 

Finally, Craigslist is easy to use. Listing an item takes just a few minutes, and there’s no need to create an account or provide any personal information. 

Trend on the Rise

Although Craigslist lost some popularity during the last few years (as did many local sales sites), it’s back on top once more. It was ranked as one of the best marketplaces in the 2021 Sellers Choice Awards and offers benefits like free listings and access to a wide audience of potential buyers.

Facebook Marketplace

If you’re looking to declutter your home or earn a little extra cash, sell your items on Facebook Marketplace. 

As one of the largest social media platforms, Facebook has billions of users worldwide, which gives you a large audience for selling your goods. 

And since Facebook Marketplace is designed for local selling, it’s easy to connect with buyers in your area. Plus, there are no listing fees, so you can keep 100% of the profits. 

eBay

Ebay is a popular online marketplace that can be used to sell items locally. There are several benefits to using Ebay for this purpose. 

First, it provides a wide audience for potential buyers. It is easy to list items and set prices. Third, Ebay charges relatively low fees for selling items. 

Finally, Ebay offers a variety of shipping options, making it easy to find a delivery method that suits both the seller and the buyer. 

sell-furniture-locally-ebay

Swappa

Swappa is a website that allows you to buy and sell used electronics, including phones, tablets, laptops, and more. 

One of the benefits of using Swappa is that it is a safe and easy way to sell items locally. 

When you list an item for sale on Swappa, you are able to set your own price and choose who you want to sell to. This means that you are in control of the transaction from start to finish.

Vinted

Vinted is a popular app that allows users to buy and sell secondhand items locally. Although it primarily focuses on clothing, shoes, and accessories, it also features a variety of other items such as home decor, books, and children’s toys.

Stay Safe

With the rise of online shopping, more and more people are turning to the internet to sell their unwanted items. 

While this can be a great way to make some extra money, it’s important to be aware of the risks involved in selling online. 

precautions-to-avoid-scammers

Unfortunately, there are scammers who prey on unsuspecting sellers, trying to steal their personal information or defraud them of their money. 

That’s why it’s so important to only use trusted sites when selling your items online. 

By taking these precautions, you can help protect yourself from scams and fraud:

  • Use a Trusted Site – Look for one that has a good reputation and protects your personal information.
  • Watch Out For Red Flags – For example, if a buyer insists on meeting in a remote spot.
  • Take Precautions – Meet in a public place and let a friend know your whereabouts. 
  • Don’t Share Information – Don’t share information besides what’s absolutely necessary. 

Wrapping Up

If you’re looking for a way to sell some of your extra belongings, consider doing it locally. 

By using these tips to sell quickly and for the best price possible, you can clear out some space in your home and make some fast cash. 

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About the Author

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Rebekah is a writer who covers all things education, business, agriculture, and finance. She owns a small farm business in upstate New York. Her educational credentials include a bachelor's degree in English from St. Lawrence University and a master's in special education from SUNY Plattsburgh.