How to Resell Supreme in 2023 (Ultimate Beginner’s Guide)

by John-Paul Cody


Learning how to resell Supreme has netted me hundreds of dollars for minutes worth of work.

The best part, it’s surprisingly easy with the right strategy.

After all these years, Supreme reselling is still an effective way to earn money for online sellers.

Can you still resell Supreme?

Reselling Supreme is still very popular and profitable for online sellers. In the last 90 days, there were over 11,000 completed sales of Supreme products on eBay alone.

The most expensive item sold during that time was a Supreme X North Face jacket for $5,250, which retailed for $398.


According to the 2022 StockX Culture Index, Supreme is the #1 apparel brand sold on their marketplace, with an average resell price of 60% over retail. So from a collectability standpoint, it’s one of the best items to resell.

Selling on StockX continues to also be a strong marketplace for the brand.

How do I resell Supreme?

How to resell Supreme comes down to three steps: targeting high demand items from drops, securing your order before it sells out, and listing it online.

Step 1: Targeting In-Demand Items

If you visit the Supreme Community website, you’ll see the items dropping that week. Each product grid shows the item’s price and like/dislike ratio, which gives a sense for people’s interest level in the item.


Although the like/dislike ratio is helpful, the best way to determine product demand is by following reseller Twitter accounts, joining reseller Discord groups, and checking historical sales.

With these resources combined, you’ll have a good sense whether a product is worth targeting or not. Even with the best information though, we are still making predictions on demand, so keep in mind there is some risk involved when it comes to retail arbitrage.

Tactic for Success:

One of the products with the most demand are box logo items. The shirts and jackets seem to always do well. Keep an eye out for big collabs as well such as North Face and Kaws.

Step 2: Successfully Ordering on Drop Days

When it comes to Supreme drops (every Thursday at 11am EST), items can sell out in less than 60 seconds, while others never sell out.

When people noticed items selling out in seconds, bots and autofill plugins started popping up.

  • Autofill plugins – allow you to add in your shipping and account information, so you can click a button and have those details autofill to speed up your check out process.
  • Bots – take autofill plugins a step further, and automate the entire process so you don’t have to do any clicking yourself.

In my experience, autofill plugins are all you really need for Supreme reselling. Bots are more popular among shoe resellers and console resellers, which have more competition and randomness for drops.

When Thursday rolls around, you need to be confident on what item/s you are targeting, and have your check out process ready (whether it’s manual, or uses automation). is the website where you purchase items, while SupremeCommunity has info about the drops.

So you’ll want to have the Supreme shopping site pulled up 10-15 minutes before the drop, so you’re ready to go. At 11am EST, click the “New” category on the product grid (shown below) and locate the item you’re targeting and check out (either manually or using automation).


Tactic for success:

Leading up to the drop, make sure you are watching a clock that includes seconds – so you can click the “New” category the second it hits 11am, because every second counts for some items.

I was most successful buying Supreme items online with my phone and an autofill app – but many different approaches can work.

Step 3: List Your Item For Sale

After successfully buying a Supreme item, get it listed ASAP. Luckily, you don’t have to wait until the item arrives either.

In my experience, eBay is the best place to sell items like this, although flipping Supreme on sites like StockX works well too.

Many people buy Supreme items through listings that only show a confirmed order screen – it just means shipping will take a little longer (which you can note in the listing).

In terms of pricing, it’s best to set your price close to what sold listings are showing on eBay or StockX.


You might feel the urge to push the price higher than other sellers, hoping for more profit, but this could lead to the initial rush of buyers passing over your listing.

So you’ll have to decide for yourself how much profit you’re happy with, based on the investment.

From there, you’ll securely package clothing or whatever Supreme item you bought, and ship it once it sells!

Is reselling Supreme profitable?

Reselling Supreme can be very profitable, with an average resell price of 60% over retail according to StockX. For example, this Supreme Burberry Denim Trucker Jacket retailed for $298, and regularly sells for $800-$1,150 online.



The most profitable Supreme items on StockX are reselling for 4-5x retail price – which means you would theoretically 4-5x your investment.

That said, not every Supreme item is profitable, which is why it’s important to immerse yourself in conversations happening online from streetwear enthusiasts and resellers.

Best Supreme resell websites?

The most popular websites to resell Supreme are eBay and StockX. When I flip Supreme, I always use eBay since it’s what I’m used to.

If you don’t have an eBay account though, StockX might be a better option, because seller profiles don’t influence sales as much.

If you want to sell fast on eBay or StockX, make sure to price competitively and get your listing up quickly.

Is Supreme Clothing a good investment?

In my experience, certain types of Supreme clothing such as classic items like box logo t-shirts and high profile collab items seem to do well.

Many of the items with the highest price premiums on StockX (meaning highest return on investment) are clothing items as well.


It’s important to do your research on historical trends, because occasional flops are unavoidable, even from big brands like Supreme.

Wrapping Up

Reselling Supreme continues to be a lucrative venture for online sellers. In fact, based on StockX reports, Supreme is the top resold clothing brand on their platform right now.

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John-Paul Cody has been an avid online seller for years, across platforms including eBay, Mercari, Craigslist, and more. He has a Bachelor's Degree in Economics from UNC Chapel Hill, and works in data analytics and marketing.

About the Author

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John-Paul Cody has been an avid online seller for years, across platforms including eBay, Mercari, Craigslist, and more. He has a Bachelor's Degree in Economics from UNC Chapel Hill, and works in data analytics and marketing.